Pathways to Endless Career Opportunities – Part III
The Marketing & International Business Department at the Faculty of Management Sciences, October University for Modern Sciences and Arts (MSA), hosted an enriching and highly interactive guest session as part of the “Pathways to Endless Career Opportunities” (Part III).
The department was honored to welcome Mr. Khaled Abd Elmontalib, Distributors & Branches Sales Director at Fox for Food Industries (Egypt), who delivered an inspiring talk on Egypt’s chips and snacks market, highlighting the strategic impact of marketing within FMCG companies.
The session was introduced and concluded by Prof. Yasser Tawfik, Head of Marketing & International Business and Vice Dean for Postgraduate Studies & Research, who also presented a certificate of appreciation to the guest speaker. The event was further enriched by the presence of Dr. Samia El-Sheikh, Vice Dean for Student Affairs, faculty members, and enthusiastic students from the marketing department.
Session Highlights
-A comprehensive overview of the chips & snacks sector in Egypt and evolving consumer trends.
-How Fox for Food Industries applies marketing insights to drive new product development (NPD).
-Practical guidance for students pursuing careers in marketing, especially within the FMCG industry.
-The strategic contribution of marketing in fostering business growth, innovation, and competitiveness.
Key Takeaways
-A practical understanding of how consumer behavior shapes product innovation in the snacks industry.
-Valuable career advice for aspiring marketers entering the FMCG field.
-Strengthened collaboration between Fox for Food Industries and MSA University, supporting continuous knowledge exchange and industry engagement.
MSA University extends its appreciation to Mr. Khaled Abd Elmontalib for sharing his expertise, and to Prof. Yasser Tawfik, Dr. Samia El-Sheikh, and Dr. Rania Ibrahim for their efforts in organizing and supporting this impactful academic event.
