The purpose of this handbook is to provide you with essential information that you will need throughout your years of study, starting from the aims of the course to the basic skills that you should acquire as you graduate. So you should read it carefully before declaring your major, which should be done towards the end of your third semester and refer back to it all through your years of study.

Marketing is now an essential area in practically all aspects of life starting from self- marketing to marketing tangible goods, services, persons, ideas, and events. In addition there is an increasing demand now for social marketing and marketing for profit and non-profit making organizations. Finally there are several new areas of marketing that are gaining a foothold in our today’s Egypt, as sports marketing, governmental agencies marketing, financial institutions marketing and destination touristic marketing which can result in an increase in a country's income, thus, improving its gross domestic product and unemployment rate positions and help in achieving countries' economic development.

This course prepares you for a career in marketing and international business. So if you are after a challenging job at multinational corporations that offer the best experience, remuneration, and overall benefits; and if you are interested in the exciting and dynamic areas of marketing research, sales, promotion, distribution and pricing ; then this is what our enjoyable course is all about. Moreover, we offer you practical cases about how to deal with marketing problems of companies in the local and international markets and train you on solving them. Furthermore, through the practical skills that you will gain on the course especially in digital marketing, you can pursue your own entrepreneurial venture and start your own business as today’s markets are dominated by small businesses that are digital based.

Finally, I would like to assure you that our team of dedicated instructors and teaching assistants will spare no effort in advising and guiding you, so you can make the most out of this course .

Wishing you the best of luck in your studies

Course Coordinator:

Dr. Samia El Sheikh

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Marketing & International Business Programme Content:

Download the Marketing & International Business Programme Content

Marketing & International Business Programme Courses:

Download the Marketing & International Business Programme Courses

The MIB course also exposes the students to the international component of business through studying units of international business. International business covers topics as entry modes into global markets (as franchising, international joint ventures, exporting and licencing); diversity; cultural differences; international finance; currency shifts and devaluation, international marketing.

Finally, the course aims to prepare students for life-long learning by stimulating their interests, and by equipping students with transferable skills that would help them to become effective and responsible global citizens.

Graduates of MIB develop professionalism in marketing and international business and prepares the students for employment in a career in different business and marketing areas including marketing research, branding, promotion and advertising agencies, PR, sales, retailing, and distribution in various types of companies, banks, hotels, universities, international schools, or even in governmental institutions as ministries, or non- governmental organizations (NGOs) and non- profit organizations or else pursue their own entrepreneurial ventures.

MSA University is always keen to offer its students a competitive edge to complement their Bachelor degrees. And because many students are interested to acquire a strong foundation in many areas of study, MSA University decided to introduce minors that will be of interest to MSAians with high academic achievement, in many exciting areas.

Earning a minor allows students to address their diverse academic interests and develop extra skills, which for a future employer is very important to show that they have a second area of expertise. The student can chose a minor that goes in handy with the student’s major or a minor that is in a totally different field to add excitement to their studying experience at MSA. For example, if you’re an Engineering student, how about taking up a Management minor? You sure would like to open up your own business one day, and you’ll certainly need to learn more about organizational management and how to become a great leader.

It's a very flexible way to plan ahead and combine their areas of interest and save time and money in their years of university study; it only consists of 5 courses. The only requirement is a minimum of CGPA 2.00 in the first year in university.

It’s worthy to mention that taking a minor will extend the student’s regular graduation time by one semester. Chose a minor and stand out!

Marketing and International Business major can choose one of the following minors:

Except the units you completed in your courses as core or elective or optional.

1. Minor in Accounting; Any five modules from the following list:

2. Minor in Economics; Any five modules from the following list:

3. Minor in Finance and Investment Management; Any five modules from the following list:

4. Minor in Human Resource Management; Any five modules from the following list:

5. Minor in Management Information Systems; Any five modules from the following list: