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Marketing and International Business PROGRAMME

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  • Tuesday, 22 September 2015 23:00

Introduction

In our dynamic world of continuous change, corporate organizations need to find creative ways to establish a positive image for their products or services. Marketing is now becoming the back-bone of successful companies and marketers are taking leading roles in local, international and multinational corporations. Differentiation and creating a competitive edge are the essence for survival in business now a-days. As such, this relatively new discipline of knowledge is becoming more and more important in our present world, since the marketing role in a business is such a vital component. Thus there is growing interest and continuous need for marketing and marketers.

 

Marketing is now an essential area in practically all aspects of life starting from self- marketing to marketing products, services, persons, ideas, and events. In addition there is an increasing demand now for social marketing and marketing for non-profit making organizations. Finally, there are several new branches of marketing that are gaining a foothold in our today’s Egypt, as political marketing, sports marketing and destination marketing which can result in increasing the gross domestic product and in lowering unemployment rate and help in achieving the required economic development for our country.

 

Marketing is also a growing concern for entrepreneurship which is a main pillar of economic development, it was reported that the most common reason for entrepreneurs' failure is not a technical one that is related to their products' functionality, but revolves around their marketing activities, thus, marketing is a main determinant of business successful performance. Marketers and marketing managers have to be equipped with the latest trends in the field and have to develop the skills of self- learning, which our course of MIB offers, as our graduates of MIB will face a constantly changing environment full of competition, they will require to constantly update their inputs and transfer their pervious knowledge and skills to face the ever-changing external and internal environmental conditions.

 

The MIB course also exposes the students to the international component of business through studying international business and international marketing and international finance which prepares the graduate to deal with international aspects like cultural differences and diversity which provides students with an edge that allows them to work in multinational corporations.

 

Our course of MIB offers not only the latest of theory in this realm but also stresses employability skills where practical applications, projects and real life case studies are used to enhance the student’s abilities in all areas of marketing starting from marketing research which is the most dependent upon tool for making sound managerial decisions to all the elements of the marketing mix (4Ps), product, pricing, place (distribution) and promotion. The course includes a graduation project. Graduation projects usually include empirical researches on various industries and organizations of Egypt to provide students with transferable skills required to make diagnostic studies, defining research problem, setting the objectives and carrying out field work of data collection and analysing the results using the appropriate techniques in order to provide solid recommendations for problems facing the local industries and organizations

 

The MIB team of highly qualified staff members deliver this course using a student – centred approach in a highly interactive way depending on in – class activities and flipped classes that encourage constructive class discussions and allow the students to build up on their previous knowledge. Staff members are encouraged by the faculty and MSA University to update their knowledge through academic research that is published in international journals & conferences and through staff development.

Coordinator’s Welcome

On behalf of our instructors and teaching assistants we would like to welcome you to the Marketing & International Business Course. We trust you will find your course of study enjoyable; and that the knowledge and skills that you will gain at MSA will be both satisfying and rewarding. This course awards the degree of BA (Hons) Marketing & International Business.

 

The purpose of this handbook is to provide you with essential information that you will need throughout your years of study, starting from the aims of the course to the basic skills that you should acquire as you graduate. So you should read it carefully before declaring your major, which should be done towards the end of your third semester and refer back to it all through your years of study.

 

Marketing is now an essential area in practically all aspects of life starting from self- marketing to marketing tangible goods, services, persons, ideas, and events. In addition there is an increasing demand now for social marketing and marketing for profit and non-profit making organizations. Finally there are several new areas of marketing that are gaining a foothold in our today’s Egypt, as sports marketing, governmental agencies marketing, financial institutions marketing and destination touristic marketing which can result in an increase in a country's income, thus, improving its gross domestic product and unemployment rate positions and help in achieving countries' economic development.

 

This course prepares you for a career in marketing and international business. So if you are after a challenging job at multinational corporations that offer the best experience, remuneration, and overall benefits; and if you are interested in the exciting and dynamic areas of marketing research, sales, promotion, distribution and pricing ; then this is what our enjoyable course is all about. Moreover, we offer you practical cases about how to deal with marketing problems of companies in the local and international markets and train you on solving them. Furthermore, through the practical skills that you will gain on the course especially in digital marketing, you can pursue your own entrepreneurial venture and start your own business as today’s markets are dominated by small businesses that are digital based.

 

Finally, I would like to assure you that our team of dedicated instructors and teaching assistants will spare no effort in advising and guiding you, so you can make the most out of this course .

 

Wishing you the best of luck in your studies

 

Course Coordinator:

 

Dr. Samia El Sheikh

 

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Content

Marketing & International Business Programme Content:

Download the Marketing & International Business Programme Content

Courses

Marketing & International Business Programme Courses:

Download the Marketing & International Business Programme Courses

Careers

The course aims to provide students with a coherent body of knowledge, theories and concepts of marketing and international business within the wider scope of management sciences and then develop their ability to apply and implement this knowledge in order to solve practical business and marketing problems across different types of firms, whether profit, non-profit making organizations or public sector companies both on the local and international level.

 

The MIB course also exposes the students to the international component of business through studying units of international business. International business covers topics as entry modes into global markets (as franchising, international joint ventures, exporting and licencing); diversity; cultural differences; international finance; currency shifts and devaluation, international marketing.

 

Finally, the course aims to prepare students for life-long learning by stimulating their interests, and by equipping students with transferable skills that would help them to become effective and responsible global citizens.

 

Graduates of MIB develop professionalism in marketing and international business and prepares the students for employment in a career in different business and marketing areas including marketing research, branding, promotion and advertising agencies, PR, sales, retailing, and distribution in various types of companies, banks, hotels, universities, international schools, or even in governmental institutions as ministries, or non- governmental organizations (NGOs) and non- profit organizations or else pursue their own entrepreneurial ventures.

Minors

MSA University is always keen to offer its students a competitive edge to complement their Bachelor degrees. And because many students are interested to acquire a strong foundation in many areas of study, MSA University decided to introduce minors that will be of interest to MSAians with high academic achievement, in many exciting areas.

 

Earning a minor allows students to address their diverse academic interests and develop extra skills, which for a future employer is very important to show that they have a second area of expertise. The student can chose a minor that goes in handy with the student’s major or a minor that is in a totally different field to add excitement to their studying experience at MSA. For example, if you’re an Engineering student, how about taking up a Management minor? You sure would like to open up your own business one day, and you’ll certainly need to learn more about organizational management and how to become a great leader.

 

It's a very flexible way to plan ahead and combine their areas of interest and save time and money in their years of university study; it only consists of 5 courses. The only requirement is a minimum of CGPA 2.00 in the first year in university.

 

It’s worthy to mention that taking a minor will extend the student’s regular graduation time by one semester. Chose a minor and stand out!

 

Marketing and International Business major can choose one of the following minors:

 

Except the units you completed in your courses as core or elective or optional.

1. Minor in Accounting; Any five modules from the following list:

 

  • Intermediate Accounting I – ACCT203
  • Intermediate Accounting II – ACCT304
  • Advanced Accounting - ACCT 305
  • Auditing I - ACCT 321
  • Cost Accounting II - ACCT 412
  • Managerial Accounting – ACCT413
  • Auditing II - ACCT 422
  • Accounting for Specialized Organizations – ACCT423
  • Governmental and National Accounting – ACCT431
  • Taxation I – ACCT432
  • Taxation II – ACCT433
  • Current Issues in Accounting - ACCT 451

 

2. Minor in Economics; Any five modules from the following list:

 

  • Macroeconomic Theory I - ECO 301I
  • Macroeconomic Theory II – ECO_301II
  • Microeconomic Theory I - ECO_302I
  • Microeconomics Theory II – ECO302II
  • Money and Banking – ECO303
  • Economic Development - ECO_305
  • Public Finance – ECO306
  • Agriculture Economics – ECO309
  • Economics of Energy – ECO310
  • Econometrics I - ECO 316
  • International Trade - ECO 403
  • Development of Economic Thought I – ECO405 I
  • Development of Economic Thought II – ECO405 II
  • Economics of Egypt I – ECO407 I
  • Economics of Egypt II – ECO_407 II
  • Labour Economics - ECO 408
  • Feasibility Study – ECO409N
  • Contemporary Economic Issues – ECO_411
  • Environmental Economics - ECO 412
  • Middle East Economics – ECO415
  • Econometrics II – ECO416
 

3. Minor in Finance and Investment Management; Any five modules from the following list:

 

  • Financial Institutions, Markets and Investment – FIN203
  • Investments Management – FIN302
  • Corporate Finance – FIN303
  • Credit and Financial Analysis – FIN305
  • Portfolio Management – FIN306
  • Special Topics in Finance – FIN401
  • Financial Feasibility Studies – FIN403
  • International Finance – FIN406
  • Risk Management – FIN407
  • Behavioural Finance – FIN408
 

4. Minor in Human Resource Management; Any five modules from the following list:

 

  • Man Power Planning - HRM 301
  • Training and Development – HRM302
  • Compensation Management – HRM 303
  • Employee Relation and Labour Law – HRM 401
  • Contemporary Issues in Human Resource Management - HRM 402
  • Performance Management – HRM 403
  • Human Resources Management – MGT300N
  • Organizational Behaviour – MGT301
  • Sustainability/Corporate Social Responsibility – MGT302
  • Human Resources Management II – MGT400
  • Organizational Development – MGT403
 

5. Minor in Management Information Systems; Any five modules from the following list:

 

  • Database Management Systems – MIS 314
  • Business Systems Analysis and Design - MIS 341
  • Business Process Modelling – MIS 373
  • E-Commerce and E-Marketing - MIS 381
  • Management Decision Support Systems – MIS 461
  • Advanced Topics in Management Information Systems – MIS 475
  • Web Applications – MIS481N
  • Fundamentals of Programming – SYS_201
  • Introduction to Computer Networks – SYS 221
  • Information Systems Security Management – SYS321
You must successfully pass prerequisite units to be able to register in any unit.