
L’Oréal Egypt Engages MSA Students in an Inspiring Brandstorm 2026 Experience
October University for Modern Sciences and Arts (MSA) successfully hosted L’Oréal Egypt on campus, providing students with an exceptional opportunity to explore the dynamic world of Brandstorm 2026 and ignite their entrepreneurial potential.
This visit was not merely an introduction to a competition; it served as a strategic platform for students to engage with real-world business challenges and gain insight into career-advancing opportunities within one of the world’s most influential beauty companies.
During the exclusive briefing session, students were introduced to:
The Brandstorm 2026 Challenge:
Participants received an in-depth overview of this year’s theme, “Craft the Future of Luxury Fragrance.” The session guided attendees through the creative and strategic expectations of the challenge, encouraging them to imagine the next evolution of fragrance innovation.
- Careers at L’Oréal:
L’Oréal Egypt presented a comprehensive view of the diverse career paths within the company—ranging from marketing and digital roles to research & innovation and supply chain—highlighting how students’ skills can contribute to the future of the beauty industry.
- Brandstorm as a Career Accelerator:
Students learned how participating in Brandstorm has historically elevated candidates’ professional profiles, created direct connections with L’Oréal experts, and opened doors to internships and long-term career opportunities.
MSA University was proud to facilitate this valuable engagement and remains committed to creating opportunities that connect students with leading global organizations.



