The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) is pleased to announce the upcoming edition of its Cultural Media Salon titled: “El Qessa W Ma Feha & Shaping Public Awareness”
The salon will host the Famous media personality Reham Ayad, renowned for her digital narrative program on Youtube “El Qessa W Ma Feha”, which has achieved exceptional viewership and public recognition for its compelling approach to storytelling — blending historical and social depth with engaging delivery and credible research.
During the event, Ayad will engage with students in a dialogue on the art of media storytelling, the power of narrative in shaping public awareness, and the professional foundations behind producing meaningful content that informs, inspires, and influences.
Through this salon, students will:
* Gain exposure to professional techniques in research, scripting, and narrative development
* Learn essential storytelling elements such as narrative arc, pacing, visual emotion, and vocal delivery
* Deepen their understanding of media responsibility, credibility, and fact-checking in content production
* Explore creative strategies for producing meaningful Arabic digital content with cultural value
* Strengthen critical thinking skills in analyzing contemporary media formats
MSA University looks forward to welcoming students to this enriching experience, continuing its commitment to excellence in media education and creative empowerment.