Under the auspices of the Ministry of Higher Education, the faculty of Mass Communication - MSA University launches its 4th Annual Conference for Transformation "ACT" in Media under the theme "Media & Family Bonding in the Globalization Era: Diagnosing the current situation & means of Treatment" Over a period of 2 days, Saturday 24th and Sunday 25th of November, 2018 The conference will feature guest speakers, seminars and research papers that aim to push forward the impact of media in highlighting the role of family as a corner stone in society. The conference will initiate its program on a high note during its opening session which will be held in the presence of their Excellences, the Minister of Higher Education and Scientific Research, The Minister of Social Solidarity, and the Minister of Endowments along with a number of dignified guests including Dr. Mervat EL Talawy, Mr. Hisham Soliman Head of the DMC TV network, Dr. Paul Hector of UNESCO Egypt, and Prof. Suzan EL Qeliny of the National Council for Women. The conference will also present awards of honor to figures who have had a great impact on tackling family bonding, amongst whom are; Actress Karima Mokhtar, Actor Abdel Moniem Madbuly, “Mawada” initiative of the Ministry of Social Solidarity, Father Danial, Maadi Churches Bishop, and founder of the Family counselling initiative.