Advertising Projects Competition – Fall 2025 at the Faculty of Management Sciences, MSA University

The Faculty of Management Sciences at October University for Modern Sciences and Arts (MSA) successfully organized the Advertising Projects Competition – Fall 2025 for the Advertising and Media Campaign module.

The competition served as a dynamic platform that bridged marketing theory with real-world practice, allowing students to apply classroom concepts in branding, media planning, and campaign strategy to realistic market scenarios. Student groups presented well-researched advertising and media campaigns aimed at rebranding, relaunching, and repositioning brands for Egyptian consumers, demonstrating both strategic thinking and creative execution.

This event was under the supervision of Dr. Ranya Ibrahim, Marketing and International Business Programme Coordinator. Moreover, the projects were evaluated by a distinguished industry panel consisting of Mr. Sherif Ashraf, Managing Director, and Mr. Ahmed Hamed, Creative Director from Red Square Interactive Advertising. Their professional feedback provided students with valuable insights into industry standards, practical challenges, and market expectations, reinforcing the applicability of academic frameworks in professional advertising practice.

The panel selected the top four campaigns, with winning teams receiving certificates of achievement.