4th Creative Festival by the Faculty of Mass Communication
The Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) proudly hosted the 4th Creative Festival, organized by the Public Relations and Advertising Department, held under the auspices of Dr. Amany Fahmy, Dean of the Faculty of Mass Communication and the leadership of Dr. Hayat Badr, Head of the PR and Advertising Department, celebrating outstanding student achievements from the Fall 2025 semester. The festival stood as a testament to academic excellence, creativity, and strong industry engagement.
The event featured 24 innovative projects developed by 78 talented students, with the dedicated support and supervision of 20 faculty members and teaching assistants. The showcased work reflected a wide range of disciplines, including market research, strategic communication, creative design, and social marketing, highlighting both the depth and diversity of the department’s academic output.
A key highlight of the festival was the opportunity for students to present their projects to industry professionals from 199x Agency. The Faculty was honored to welcome Mr. Khaled Mamdouh, Managing Director, Mr. Ahmed Hassan, Creative Director, and Ms. Merihan Ayman, People and Culture Manager at 199x Agency, whose collective expertise, professional insights, and constructive feedback greatly enriched the students’ experience.
The presentations received high praise, with the agency commending the “exceptional” level of talent and professionalism demonstrated by the students. In a notable outcome, several participants were officially selected to join the 199x Agency as interns, marking a significant professional milestone and reaffirming the Faculty’s commitment to preparing graduates who are well-equipped for the creative industry.
The 4th Creative Festival reaffirms the Faculty of Mass Communication’s dedication, under the guidance of its academic leadership to bridging academic learning with real-world practice, fostering innovation, and empowering students to excel in the dynamic fields of public relations and advertising.
