The Advertising and PR Department at the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA), in collaboration with the Book Club, are conducting an event entitled “Beyond the Logo – Building a Brand That Lasts” led by Nelly Ezz, Brand Experience and Conceptual Branding Consultant in Food & Beverage Industry.
From menu development and marketing to social media and customer experience, you will learn how every touchpoint shapes perception and contributes to a brand’s growth. Branding is more than just a logo or visuals—it’s the full experience that defines how a business connects with its audience.
You will also explore the real impact of branding in the F&B industry, going beyond aesthetics to build a strong identity that drives efficiency and long-term success.
