Faculty of Mass Communication Concludes Mini Crash Course: “Where Public Relations Meets Business Growth in the Egyptian Market”

The Public Relations and Advertising Department at the Faculty of Mass Communication at October University for Modern Sciences and Arts (MSA) successfully concluded its mini crash course titled “Where Public Relations Meets Business Growth in the Egyptian Market” under the supervision of Prof. Amany Fahmy, and the organization of Dr. Hayat Badr with Mrs. Sally Saeed.

The two-day hybrid course was delivered by Mr. Mahmoud El Saeed, PR and Communication Trainer & Consultant, PR & Communication Manager at OUTSOURCY, and B2G & B2B Partnership Representative at QHSSE PLATFORM.

The sessions provided students with practical strategies and real insights on how public relations can effectively support business growth in the Egyptian market, emphasizing reputation building, communication management, and competitive positioning.

This initiative reflects the department’s continued commitment to linking academic learning with professional industry practice.